EXPERIENCES ︎ EXPERIENCES ︎ EXPERIENCES ︎ EXPERIENCES ︎ EXPERIENCES ︎ EXPERIENCES ︎ EXPERIENCES ︎
JAN 2020 - PRESENT
- Capitalise on digital initiatives and migrating from an on-site location to virtual via experiential marketing integration.
- Produce storytelling concepts to develop an omnichannel experience, resulting in a 90% engagement increase.
- Optimize consumer satisfaction using Pll data from over 4k subscriber emails and 10+ events to create an impactful story tailored to each user.
DIGITAL MARKETING DIRECTOR
JAN 2019 - DEC 2019
- Led the redesign of the brand from concept to creation, skyrocketed booking sales by 80% as a result.
- Designed creative strategies and managed in-house / external marketing teams to ensure timely execution.
- Partnered with micro-influencers to grow the recurring customer base by 40%.
SEP 2018 - DEC 2018
- Successfully launched the Singapore-based crowdfunding store, We The People, in the U.S.
- Recruited and coached a team of 6 to seamlessly execute events pre and post-launch in Boston and St. Louis.
- Executed experiential campaigns, uncovered long-standing inefficiencies, proactively provided solutions, and cut costs by 25%.
DIGITAL MARKETING COORDINATOR
SEP 2017 - DEC 2018
- Developed 5 digital marketing campaigns and executed social media strategies, boosting brand awareness by 22%.
- Monitored data and progress across social channels to optimize marketing campaigns to boost social media presence.
- Copywrite for KAYAK Travel Hacker, assisted social media copy and content creation, along with scheduling posts on Instagram, Twitter, and Facebook.
MEDIA DIRECTOR | EXPERIENTIAL CONSULTANT
Cambridge, MA | Seasonal
JULY 2017 - MAY 2020
- Supported the creative experiential process for artists to interact with the audience rawly and instinctively by effectively integrating audiovisuals with art installations.
- Directed digital experiences and enhanced the effectiveness of marketing campaigns + grew social media followers by 70% through combining knowledge of behaviours from audience database.
- Established new relations and solidified collaborations with renowned artists and collectives within the dance music industry.
PRIVATE CLIENT SERVICES
EXECUTIVE PERSONAL ASSISTANT
MAY 2012 - OCT 2014
- Personal executive assistant to a prominent Royal; Collaborated with cross-functional support teams to lead the executive support team.
- Seamlessly coordinated large events, annual meetings and social gatherings involving over 100 presenters, 200 global VIP guests, and handling of budgets totaling over $800k for events in remote locations including private air travel and accommodations.
- Effective communicator and liaison between employer and an estimate of 50+ internal/external personnel to align efforts and goals.