Media Specialist ︎ Brand Architect ︎ Creative Lead ︎ Experiential Producer ︎ Storytelling Concepts ︎ Media Specialist ︎ Brand Architect ︎ Creative Lead ︎ Experiential Producer ︎ Storytelling Concepts ︎ 



︎  ︎  ︎  ︎   ︎

EXPERIENCES  ︎ EXPERIENCES  ︎ EXPERIENCES  ︎ EXPERIENCES  ︎ EXPERIENCES  ︎ EXPERIENCES  ︎ EXPERIENCES  ︎



 BOSSA NOVA CIVIC CLUB 

EXPERIENTIAL PRODUCER




Brooklyn, NY

JAN 2020 - PRESENT 

  • Capitalise on digital initiatives and migrating from an on-site location to virtual via experiential marketing integration.


  • Produce storytelling concepts to develop an omnichannel experience, resulting in a 90% engagement increase.


  • Optimize consumer satisfaction using Pll data from over 4k subscriber emails and 10+ events to create an impactful story tailored to each user.




 MOMS STANDARD 

DIGITAL MARKETING DIRECTOR




Brooklyn, NY

JAN 2019 - DEC 2019
  • Led the redesign of the brand from concept to creation, skyrocketed booking sales by 80% as a result.

  • Designed creative strategies and managed in-house / external marketing teams to ensure timely execution.

  • Partnered with micro-influencers to grow the recurring customer base by 40%.





 TRIBALVISION 

EXPERIENTIAL DIRECTOR




Boston, MA

SEP 2018 - DEC 2018
  • Successfully launched the Singapore-based crowdfunding store, We The People, in the U.S.

  • Recruited and coached a team of 6 to seamlessly execute events pre and post-launch in Boston and St. Louis.

  • Executed experiential campaigns, uncovered long-standing inefficiencies, proactively provided solutions, and cut costs by 25%.






 KAYAK 

DIGITAL MARKETING COORDINATOR 




Boston, MA

SEP 2017 - DEC 2018
  • Developed 5 digital marketing campaigns and executed social media strategies, boosting brand awareness by 22%.

  • Monitored data and progress across social channels to optimize marketing campaigns to boost social media presence.

  • Copywrite for KAYAK Travel Hacker, assisted social media copy and content creation, along with scheduling posts on Instagram, Twitter, and Facebook.






 VISCERAL PLATFORM 

MEDIA DIRECTOR | EXPERIENTIAL CONSULTANT




Cambridge, MA | Seasonal

JULY 2017 - MAY 2020
  • Supported the creative experiential process for artists to interact with the audience rawly and instinctively by effectively integrating audiovisuals with art installations.

  • Directed digital experiences and enhanced the effectiveness of marketing campaigns + grew social media followers by 70% through combining knowledge of behaviours from audience database.

  • Established new relations and solidified collaborations with renowned artists and collectives within the dance music  industry.







 PRIVATE CLIENT SERVICES 

EXECUTIVE PERSONAL ASSISTANT 




London, UK

MAY 2012 - OCT 2014
  • Personal executive assistant to a prominent Royal; Collaborated with cross-functional support teams to lead the executive support team.

  • Seamlessly coordinated large events, annual meetings and social gatherings involving over 100 presenters, 200 global VIP guests, and handling of budgets totaling over $800k for events in remote locations including private air travel and accommodations.

  • Effective communicator and liaison between employer and an estimate of 50+ internal/external personnel to align efforts and goals.