Salman's role as the visionary founder and brainchild behind Rave Scout Cookies®——a co-creative platform amplifying marginalized artists and fostering safe spaces in electronic music——earned him prestigious recognition as a Forbes 30 Under 30 music honoree, celebrating his commitment to inclusivity, innovation, and impactful contributions to the live music industry.
Salman's role as the visionary founder and brainchild behind Rave Scout Cookies®——a co-creative platform amplifying marginalized artists and fostering safe spaces in electronic music——earned him prestigious recognition as a Forbes 30 Under 30 music honoree, celebrating his commitment to inclusivity, innovation, and impactful contributions to the live music industry.
RAVE NEW WORLD TV DECK
RAVE NEW WORLD TV DECK
As a creative strategist and multimedia designer, I collaborated on “Rave New World,” a TV pitch deck project led by renowned Los Angeles-based journalist and former electronic music editor at VICE, Michelle Lhooq.
My role included crafting strategic approaches and designing multimedia components to effectively present the TV show's concept. Working closely with Michelle and the team, I contributed to conceptualizing visual elements and developing dynamic presentations tailored to the audience and project goals.
INTERNATIONAL MUSIC INDUSTRY LAB
INTERNATIONAL MUSIC INDUSTRY LAB
During my partnership with the International Music Industry Lab at Inholland University of Applied Sciences, I served as both a cultural programmer and mentor to students enrolled in the IMI Lab for a semester.
This initiative, centered within an urban living lab framework, aims to drive innovation in the global music industry. My responsibilities included designing cultural programming and guiding students through the IMI Lab curriculum.
I actively mentored students to explore and devise solutions for fostering inclusive spaces within the live music industry, contributing to the development of emerging marginalized talents while addressing critical issues related to diversity and inclusion within the music sector.
DGTL FESTIVAL SAFE SPACE TRAINING & MULTIMEDIA CAMPAIGN
Throughout my collaboration with DGTL Amsterdam, I spearheaded the development of a safety monitor training program aimed at fostering safe environments. This comprehensive program covers crucial topics including creating harassment-free spaces, implementing harm reduction practices, and promoting collective accountability among festival attendees.
Additionally, I provided consultation to DGTL's event organizers on effectively introducing safe spaces to their target audience. Alongside this, I crafted the training curriculum and oversaw the production of a multimedia campaign, both digitally and on-site, to ensure widespread dissemination of safety protocols and initiatives.
BY ROTATION POP-UP EVENT CASE STUDY
Through strategic planning and innovative design, I ensured that the case study effectively highlighted the success and impact of the pop-up event, showcasing By Rotation's unique approach to engaging with its audience in a dynamic and memorable manner.
SAVE ME FROM MARKETING CAMPAIGN
I provided consultation and crafted a creative strategy to introduce the brand's haircare product line. This involved developing an engaging multimedia plan for the launch, including a short clip highlighting the CEO's story and the brand's powerful message. I took the initiative to tailor the brand tone to suit the unique characteristics of each digital channel utilized by Save Me From.
SOCRATES SCULPTURE PARK
I worked alongside esteemed artist Levan Mindiashvili to craft a creative strategy and cultural programming designed to honor the political and embodied sanctuary of the queer underground dance floor.
Primarily, my role focused on implementing the cultural programming and organizing the event held during the opening of the art show at Socrates Sculptural Park.
KAYAK MARKETING CAMPAIGNS
As a Marketing Associate at KAYAK, my responsibilities encompassed aiding the company in crafting and refining digital content, conceptualizing inventive campaigns, and formulating compelling storytelling concepts for diverse digital platforms. Over the course of my tenure,
I spearheaded the development of four campaigns, notably including a news-jacking initiative, as well as the creation of KAYAK's "MythHackers" YouTube series.
BACKDOORXL MUSIC FESTIVAL
I was recruited as a journalist to participate in the inaugural BACKDOORXL Music Festival in Mexico City, where I also spearheaded the creation of a social media marketing campaign for its debut year. In this role, I was responsible for attending the three-day event, conducting interviews with local artists, and producing a comprehensive review of the festival.
Furthermore, I undertook the task of devising a social media strategy, leveraging my expertise in multimedia design to enhance the festival's online presence and audience engagement.
DR.JART+ CREATIVE MARKETING STRATEGY
The project involved conducting a thorough analysis of the brand and the US skincare market, including market trends, case studies, and the development of implementation tactics. Subsequently, the strategy culminated in the successful launch of the brand in the Boston market.